Mentor Mitch — Daily Reports

April 11 · 12 · 13 · 14 · 15 · 16 · 17 · 18 · 19 · 20 · 21 · 22 · 23, 2026 (AEST)  ·  Funnel attributed by lead entry date
Generated by NINJO.AI Cortex
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 11, 2026
260
New DMs
1,873
Messages Sent
2
Calls Booked
13.3%
Booking Rate (links → calls)
0.8%
Booking Rate (leads → calls)
7.2
Avg Messages / Lead
24 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs260
2. Replied to opener12849%
3. Answered time Q5543%
4. Answered journey Q4785%
5. Answered income Q3881%
6. Financially qualified2874%
7. Booking link sent1554%
8. Call booked213%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@kevork_krjalian↗ Open✅ BOOKED
@sleimanelhassan↗ Open✅ BOOKED
@_finesse2turnt↗ Open⏳ PENDING
@central_pool_fencing↗ Open⏳ PENDING
@kevork_krjalian↗ Open⏳ PENDING
@doobee_daily↗ Open⏳ PENDING
@anucyriac↗ Open⏳ PENDING
@sleimanelhassan↗ Open⏳ PENDING
@wendywentwandering↗ Open⏳ PENDING
@dorotea_serio_↗ Open⏳ PENDING
@llllahsramm↗ Open⏳ PENDING
@manishahuja17↗ Open⏳ PENDING
@joshydominello↗ Open⏳ PENDING
@theomsonani↗ Open⏳ PENDING
@shevin_nikesh↗ Open⏳ PENDING
@cornflakes_99↗ Open⏳ PENDING
@markd1275↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers29 · 51%
Broke Beginners14 · 25%
Escape 9–5ers8 · 14%
Skeptical Skeptics6 · 11%
Key Insights

📊 Audience & Engagement

49% opener reply rate — solid baseline
Broke Beginners at 25% — highest of the 3 days, younger / lower-capital audience
Biggest drop-off: Replied → Time Q (43%)
Income Q → Fin. qualified: 74% — healthy filter

⚠️ Disqualification

24 DQ'd — highest of the 3 days
Underage leads: 3 — redirected to free Skool course
Insufficient capital: ~8 leads
No stable income: ~4 leads

📈 Funnel Performance

2 calls booked: @kevork_krjalian (03:25 UTC), @sleimanelhassan (10:43 UTC)
13.3% booking rate links→calls
Main bottleneck: Opener → Time Q (43%)
13 pending links — cohort still open

💡 Action Items

Follow up on 13 pending booking links in table above
Broke Beginners spike — check if opener is attracting younger audience
Improving Opener → Time Q is the biggest conversion lever
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 12, 2026
266
New DMs
1,934
Messages Sent
4
Calls Booked
21.1%
Booking Rate (links → calls)
1.5%
Booking Rate (leads → calls)
7.3
Avg Messages / Lead
22 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs266
2. Replied to opener12948%
3. Answered time Q6450%
4. Answered journey Q6398%
5. Answered income Q4978%
6. Financially qualified3367%
7. Booking link sent1958%
8. Call booked421%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@stephen.hobden127↗ Open✅ BOOKED
@itskyrie23↗ Open✅ BOOKED
@cartsyyyjackson↗ Open✅ BOOKED
@agarwalhiranya↗ Open✅ BOOKED
@user19642402↗ Open⏳ PENDING
@budhathoki_98↗ Open⏳ PENDING
@worla_as↗ Open⏳ PENDING
@paras._mehla↗ Open⏳ PENDING
@wolski_knight↗ Open⏳ PENDING
@bickley.ryan↗ Open⏳ PENDING
@squishayyyy↗ Open⏳ PENDING
@dyllndoh↗ Open⏳ PENDING
(no IG username)↗ Open⏳ PENDING
@mullac37↗ Open⏳ PENDING
@tessacrook↗ Open⏳ PENDING
@luke__jamess↗ Open⏳ PENDING
@munish74949↗ Open⏳ PENDING
@charliewilson2011↗ Open⏳ PENDING
@jdunkzz_↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers44 · 61%
Escape 9–5ers13 · 18%
Broke Beginners13 · 18%
Skeptical Skeptics2 · 3%
Key Insights

📊 Audience & Engagement

61% Freedom Sidehustlers — best mix of the 3 days
Broke Beginners down to 18% — quality improvement vs Apr 11
Journey Q continuity: 98% — excellent engagement through mid-funnel
Opener reply 48% — slight dip vs Apr 11

⚠️ Disqualification

22 DQ'd
Underage leads: 2
Insufficient capital: ~9 leads
No stable income / traveling: 1 lead

📈 Funnel Performance

4 calls booked: @stephen.hobden127, @itskyrie23, @cartsyyyjackson, @agarwalhiranya
Booking rate links→calls: 21%
Income Q → Fin. qualified: 67% — bottleneck vs other days
15 pending links — can still convert

💡 Action Items

Best audience quality day — 61% Freedom Sidehustlers
Financial qualification pass rate dipped — check if bar is too strict
Weekend day: similar volume, higher lead quality than Apr 11
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 13, 2026
302
New DMs
2,847
Messages Sent
9
Calls Booked
39.1%
Booking Rate (links → calls)
3.0%
Booking Rate (leads → calls)
9.4
Avg Messages / Lead
22 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs302
2. Replied to opener11337%
3. Answered time Q7465%
4. Answered journey Q6486%
5. Answered income Q5180%
6. Financially qualified4180%
7. Booking link sent2356%
8. Call booked939%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@dewan_alvi↗ Open✅ BOOKED
@_ja1mee_↗ Open✅ BOOKED
@ty.james21↗ Open✅ BOOKED
@raegankcairney↗ Open✅ BOOKED
@deano_brewo↗ Open✅ BOOKED
@nahum_ridoutt↗ Open✅ BOOKED
@i_abdullahmehmood↗ Open✅ BOOKED
(no IG · 2 leads)✅ BOOKED
@amacongroup↗ Open⏳ PENDING
@joecollins157↗ Open⏳ PENDING
@kaurgurleen0323↗ Open⏳ PENDING
@felicitypiliae↗ Open⏳ PENDING
@jalentapper↗ Open⏳ PENDING
@natacamacos↗ Open⏳ PENDING
@big.fezza↗ Open⏳ PENDING
@lukestjack↗ Open⏳ PENDING
@jackcameron95↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers28 · 57%
Escape 9–5ers9 · 18%
Broke Beginners10 · 20%
Skeptical Skeptics2 · 4%
Key Insights

📊 Audience & Engagement

Opener reply 40% — lowest of the 3 days (Monday effect)
57% Freedom Sidehustlers — consistent quality
Financially qualified: 81% of income Q — best ratio of the 3 days
Lower volume, higher conversion efficiency

⚠️ Disqualification

15 DQ'd — lowest of the 3 days
Students / underage: 2 leads
Insufficient capital / unstable income: ~5 leads
Did not share savings info: 1 lead

📈 Funnel Performance

40% booking rate links→calls — best of the 3 days
3.2% leads→calls — 2× better than Apr 12 (1.5%)
9 pending links — can still convert over coming days

💡 Action Items

Best conversion day of the 3 despite lower volume
Low opener reply — check if Monday timing affects response rate
Follow up on 9 pending booking links shown in table above
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 14, 2026
215
New DMs
2,327
Messages Sent
4
Calls Booked
28.6%
Booking Rate (links → calls)
1.9%
Booking Rate (leads → calls)
10.8
Avg Messages / Lead
17 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs215
2. Replied to opener9745%
3. Answered time Q4748%
4. Answered journey Q4391%
5. Answered income Q3377%
6. Financially qualified2473%
7. Booking link sent1458%
8. Call booked429%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@pete_m_griffiths↗ Open✅ BOOKED
@_noraelchemi↗ Open✅ BOOKED
@a.mikey.c↗ Open✅ BOOKED
@_sajadalrabaea_↗ Open✅ BOOKED
@chantalonthecoast↗ Open⏳ PENDING
@ng.chloe523↗ Open⏳ PENDING
@jcharnley160803↗ Open⏳ PENDING
@davef101↗ Open⏳ PENDING
@jordan_heron_8↗ Open⏳ PENDING
@leonski88↗ Open⏳ PENDING
@jennifer1117↗ Open⏳ PENDING
@propmanagement.in↗ Open⏳ PENDING
@______m.u.s.h.i.k.a______↗ Open⏳ PENDING
@ji882326↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers27 · 59%
Broke Beginners9 · 20%
Escape 9–5ers5 · 11%
Skeptical Skeptics5 · 11%
Key Insights

📊 Audience & Engagement

45% opener reply rate — consistent with recent days
59% Freedom Sidehustlers — solid quality audience
Journey Q continuity: 91% — excellent mid-funnel engagement
Volume dip vs prior days (215 DMs) — Monday pattern persisting

⚠️ Disqualification

17 DQ'd — lowest of the 4-day period
Skeptical Skeptics at 11% — slightly elevated vs Apr 12/13

📈 Funnel Performance

4 calls booked: @pete_m_griffiths, @_noraelchemi, @a.mikey.c, @_sajadalrabaea_
28.6% booking rate links→calls — strong conversion
10 pending links — cohort still active

💡 Action Items

Follow up on 10 pending booking links in table above
Opener → Time Q (48%) — same bottleneck as prior days, needs attention
10.8 avg msgs/lead — highest engagement depth of the 4 days
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 15, 2026
264
New DMs
2,278
Messages Sent
7
Calls Booked
29.2%
Booking Rate (links → calls)
2.7%
Booking Rate (leads → calls)
12.7
Avg Messages / Lead
25 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs264
2. Replied to opener13752%
3. Answered time Q7958%
4. Answered journey Q79100%
5. Answered income Q6177%
6. Financially qualified4066%
7. Booking link sent2460%
8. Call booked729%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@propmanagement.in↗ Open✅ BOOKED
@jaydengregon↗ Open✅ BOOKED
@matrenza.nathan↗ Open✅ BOOKED
@sanishrejoice↗ Open✅ BOOKED
@_nirajan↗ Open✅ BOOKED
@marcfarrall↗ Open✅ BOOKED
@mstrud↗ Open✅ BOOKED
@cwindy61↗ Open⏳ PENDING
@______m.u.s.h.i.k.a______↗ Open⏳ PENDING
@ji882326↗ Open⏳ PENDING
@michaelfooks_↗ Open⏳ PENDING
@rorydagoat↗ Open⏳ PENDING
@shannonrconnor↗ Open⏳ PENDING
@karlyemorgan↗ Open⏳ PENDING
@banicthetitanic03↗ Open⏳ PENDING
@dani.flint↗ Open⏳ PENDING
@charlielee579↗ Open⏳ PENDING
@miasultana_↗ Open⏳ PENDING
@max_carpent.er↗ Open⏳ PENDING
@ethan_matho↗ Open⏳ PENDING
@biancacaswell↗ Open⏳ PENDING
@wichmann_eddie↗ Open⏳ PENDING
@materetid↗ Open⏳ PENDING
@gavinswepson↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers46 · 53%
Broke Beginners22 · 25%
Escape 9–5ers15 · 17%
Skeptical Skeptics4 · 5%
Key Insights

📊 Audience & Engagement

52% opener reply rate — slight recovery vs Apr 14 (45%)
Broke Beginners at 25% — second highest of the 6-day period
Time Q bottleneck persists: 58% of replied → answered time Q
Journey Q continuity: 100% — every lead who answered time Q also answered journey Q

⚠️ Disqualification

25 DQ'd — mid-range for the period
Underage/students common pattern
Insufficient capital: ~8 leads
Income Q → Fin. Qual at 66% — slight dip vs prior days

📈 Funnel Performance

7 calls booked — solid day
29.2% booking rate links→calls — consistent with recent days
2.7% leads→call rate
17 pending links — follow-up cohort still active

💡 Action Items

Follow up on 17 pending booking links in table above
Broke Beginners spike — monitor if audience mix is shifting
Opener → Time Q still the main conversion bottleneck across all days
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 16, 2026
232
New DMs
1,912
Messages Sent
9
Calls Booked
40.9%
Booking Rate (links → calls)
3.9%
Booking Rate (leads → calls)
13.1
Avg Messages / Lead
27 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs232
2. Replied to opener11951%
3. Answered time Q6756%
4. Answered journey Q6293%
5. Answered income Q5487%
6. Financially qualified3565%
7. Booking link sent2263%
8. Call booked941%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@canberra23↗ Open✅ BOOKED
@brandon____n↗ Open✅ BOOKED
@guccilinitha1st↗ Open✅ BOOKED
@bryan_calder7↗ Open✅ BOOKED
@ignaciaphotocreations↗ Open✅ BOOKED
@anderson.ly↗ Open✅ BOOKED
@jadam30189↗ Open✅ BOOKED
@chetnanijai↗ Open✅ BOOKED
@jen_smith_100↗ Open✅ BOOKED
@stef_stoich↗ Open⏳ PENDING
@willykoreman↗ Open⏳ PENDING
@_itsurra↗ Open⏳ PENDING
@jezza_butler↗ Open⏳ PENDING
@tr3y008↗ Open⏳ PENDING
@lachie_lewis↗ Open⏳ PENDING
@kermie__22↗ Open⏳ PENDING
@oliphant.gordon↗ Open⏳ PENDING
@terry.bolger.10↗ Open⏳ PENDING
@zoe_reid9↗ Open⏳ PENDING
@pranabdash1↗ Open⏳ PENDING
@cooperbeasley1↗ Open⏳ PENDING
@itscas_notcass↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers32 · 47%
Escape 9–5ers20 · 29%
Broke Beginners12 · 18%
Skeptical Skeptics4 · 6%
Key Insights

📊 Audience & Engagement

51% opener reply rate — consistent with prior days
Escape 9–5ers jumped to 29% — highest of the 6-day period
Income Q continuity: 87% — strong mid-funnel engagement
Skeptical Skeptics at 6% — slight uptick worth watching

⚠️ Disqualification

27 DQ'd — highest of the 6-day period
Audience quality may be shifting — check DQ reasons
Fin. Qual rate at 65% — slight dip; income Q → fin. qual gap widening

📈 Funnel Performance

9 calls booked — best single day of the entire period
40.9% booking rate links→calls — tied with Apr 13 for best
3.9% leads→call rate — 2nd best of the period
13 pending links — active cohort

💡 Action Items

Best conversion day of the 6-day period — 9 bookings
Follow up on 13 pending booking links in table above
DQ'd count at peak — investigate audience source quality
Escape 9–5ers surge worth tracking as a trend
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 17, 2026
198
New DMs
2,308
Messages Sent
8
Calls Booked
40.0%
Booking Rate (links → calls)
4.0%
Booking Rate (leads → calls)
11.7
Avg Messages / Lead
2 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs198
2. Replied to opener9749%
3. Answered time Q4849%
4. Answered journey Q48100%
5. Answered income Q3675%
6. Financially qualified1131%
7. Booking link sent15136%
8. Call booked853%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@zak_khan.09↗ Open✅ BOOKED
@vincent_au5354↗ Open✅ BOOKED
@tynan.a07↗ Open✅ BOOKED
@kimansok↗ Open✅ BOOKED
@billza_07↗ Open✅ BOOKED
@ptblalala↗ Open✅ BOOKED
@dayslikethese_._↗ Open✅ BOOKED
@wikotuzebedee↗ Open✅ BOOKED
@pennytiliakos↗ Open⏳ PENDING
@diesel.grant1↗ Open⏳ PENDING
@steph51superman↗ Open⏳ PENDING
@taniaw222↗ Open⏳ PENDING
@sudhakarsai↗ Open⏳ PENDING
@zekegossage↗ Open⏳ PENDING
@jplifeisgreat↗ Open⏳ PENDING
@internationaljanta↗ Open⏳ PENDING
@fernande.sadek↗ Open⏳ PENDING
@tomoya_melbourne↗ Open⏳ PENDING
@nnoah.brown↗ Open⏳ PENDING
@chrisor02↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers23 · 44%
Escape 9–5ers14 · 27%
Broke Beginners13 · 25%
Skeptical Skeptics2 · 4%
Key Insights

📊 Audience & Engagement

49% opener reply rate — solid mid-week performance
Freedom Sidehustlers dominant at 44% of personas
Income Q continuity: 75% — good mid-funnel retention
Fin. qual rate dropped to 31% — widening income-to-qual gap

⚠️ Disqualification

Only 2 DQ'd — lowest of the period, strong audience quality
Broke Beginners at 25% — slightly elevated, watch for DQ trend
Financial qual step is the biggest drop-off point today

📈 Funnel Performance

8 calls booked — tied 2nd highest of the period
40% booking rate links→calls — consistent with Apr 16 peak
4.0% leads→call rate — solid volume day
12 pending links — large active follow-up cohort

💡 Action Items

Strong booking conversion — keep same approach
Follow up on 12 pending links from today's cohort
Fin. qual gap needs attention — review income Q → qual path
Low DQ day is encouraging — track audience source
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 18, 2026
252
New DMs
2,765
Messages Sent
6
Calls Booked
37.5%
Booking Rate (links → calls)
2.4%
Booking Rate (leads → calls)
11.0
Avg Messages / Lead
8 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs252
2. Replied to opener12349%
3. Answered time Q5948%
4. Answered journey Q66112%
5. Answered income Q4467%
6. Financially qualified1125%
7. Booking link sent16145%
8. Call booked638%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@quick1z↗ Open✅ BOOKED
@jesse_cheesman↗ Open✅ BOOKED
@travisweeks_↗ Open✅ BOOKED
@jake_hall1707↗ Open✅ BOOKED
@khalsa.parmeetsingh↗ Open✅ BOOKED
@treens_79↗ Open✅ BOOKED
@_mitchyh_↗ Open⏳ PENDING
@amangautam2156↗ Open⏳ PENDING
@amsley↗ Open⏳ PENDING
@matthewzivanovic↗ Open⏳ PENDING
@biijay.bhandari↗ Open⏳ PENDING
@tubbz_na302w↗ Open⏳ PENDING
@uzrr_madz2↗ Open⏳ PENDING
@fungey↗ Open⏳ PENDING
@geemicki↗ Open⏳ PENDING
@marty_20rk↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers39 · 59%
Broke Beginners15 · 23%
Escape 9–5ers12 · 18%
Key Insights

📊 Audience & Engagement

49% opener reply rate — consistent across the week
Freedom Sidehustlers dominant at 59% — highest of period
Income Q continuity: 75% — strong mid-funnel
No Skeptical Skeptics recorded today — cleaner audience

⚠️ Disqualification

8 DQ'd — elevated vs Apr 17 (2), watch trend
Fin. qual rate at 25% — lowest of the period
Income Q → fin. qual gap largest yet — audience shift possible

📈 Funnel Performance

6 calls booked from 16 links — 37.5% link→call rate
2.4% leads→call rate — below period average
252 new DMs — highest volume day of the period
10 pending links — solid follow-up opportunity

💡 Action Items

Follow up on 10 pending booking links
DQ spike + low fin. qual — audit audience source quality
Highest DM volume day — agent handled 252 leads well
Tighten early qual questions to improve fin. qual rate
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 19, 2026
257
New DMs
3,287
Messages Sent
2
Calls Booked
20.0%
Booking Rate (links → calls)
0.8%
Booking Rate (leads → calls)
12.8
Avg Messages / Lead
7 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs257
2. Replied to opener12448%
3. Answered time Q6754%
4. Answered journey Q6496%
5. Answered income Q4875%
6. Financially qualified1327%
7. Booking link sent20154%
8. Call booked210%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@jacob_fechete↗ Open✅ BOOKED
@fyb._.rhys↗ Open✅ BOOKED
@colourmylightbox↗ Open⏳ PENDING
@zacc_.newton↗ Open⏳ PENDING
@sid_e_11↗ Open⏳ PENDING
@prince_stephenson↗ Open⏳ PENDING
@timjames965↗ Open⏳ PENDING
@_nabin_rijal_↗ Open⏳ PENDING
@raja.raza.2117↗ Open⏳ PENDING
@grouchyhunny↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers34 · 49%
Broke Beginners16 · 23%
Escape 9–5ers13 · 19%
Skeptical Skeptics6 · 9%
Key Insights

📊 Audience & Engagement

48% opener reply rate — steady performance
Freedom Sidehustlers at 49% — dominant segment
Skeptical Skeptics at 9% — elevated, watch conversion impact
Income Q continuity: 75% — consistent mid-funnel

⚠️ Disqualification

7 DQ'd — still elevated, back-to-back from Apr 18
Fin. qual rate 27% — slight recovery from Apr 18 low
Sunday traffic (257 DMs) — may include lower-intent leads

📈 Funnel Performance

Only 2 calls booked from 10 links — 20% link→call rate
0.8% leads→call rate — lowest of the 9-day period
257 new DMs — 2nd highest volume day of the period
8 pending links — active weekend cohort, follow up Monday

💡 Action Items

Low conversion day — follow up all 8 pending links ASAP
Weekend traffic showing lower booking intent — review timing
High volume opportunity — 257 leads in funnel to nurture
Skeptical Skeptics spike — review agent objection handling
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 20, 2026
299
New DMs
3,337
Messages Sent
3
Calls Booked
16.7%
Booking Rate (links → calls)
1.0%
Booking Rate (leads → calls)
10.0
Avg Messages / Lead
17 ⚠️
Needs Attention
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs299
2. Replied to opener13645%
3. Goal shared7757%
4. Pain point shared7496%
5. Experience shared7699%
6. Pricing discussed2634%
7. Booking link sent1869%
8. Call booked317%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@baedin24↗ Open✅ BOOKED
@rachwilliams798↗ Open✅ BOOKED
@kaylaborris_↗ Open✅ BOOKED
@stmckerrow↗ Open⏳ PENDING
@minseolee__↗ Open⏳ PENDING
@caleb_v_p↗ Open⏳ PENDING
@d1egoesleyder_10↗ Open⏳ PENDING
@e_liz_ma↗ Open⏳ PENDING
@haynedalgleish2409↗ Open⏳ PENDING
@carlosrodri85↗ Open⏳ PENDING
@ezekiel.lole↗ Open⏳ PENDING
@winggyu↗ Open⏳ PENDING
@lily_allan↗ Open⏳ PENDING
@lukeredman↗ Open⏳ PENDING
@m_will473↗ Open⏳ PENDING
@hunter__.5.2↗ Open⏳ PENDING
@hudson.hernan↗ Open⏳ PENDING
@xjaiben↗ Open⏳ PENDING
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first). Note: April 21 data is partial (day not yet complete at time of capture).
Executive Summary — April 21, 2026
155
New DMs
1,713
Messages Sent
4
Calls Booked
36.4%
Booking Rate (links → calls)
2.6%
Booking Rate (leads → calls)
7.7
Avg Messages / Lead
20 ⚠️
Needs Attention
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs155
2. Replied to opener7146%
3. Goal shared3346%
4. Pain point shared2988%
5. Experience shared3297%
6. Pricing discussed1134%
7. Booking link sent11100%
8. Call booked436%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@usoggz↗ Open✅ BOOKED
@_gstar.6↗ Open✅ BOOKED
@wladimirwiazowskifilho↗ Open✅ BOOKED
@janeesshaa98__x↗ Open✅ BOOKED
@ryanbp07↗ Open⏳ PENDING
@jymbojames13↗ Open⏳ PENDING
@john.capon07↗ Open⏳ PENDING
@__xxmysteriousxx__↗ Open⏳ PENDING
@bastian.ids↗ Open⏳ PENDING
@coachnaseri↗ Open⏳ PENDING
@richiehai.le↗ Open⏳ PENDING
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 22, 2026
231
New DMs
2,350
Messages Sent
4
Calls Booked
14.3%
Booking Rate (links → calls)
1.7%
Booking Rate (leads → calls)
26.4
Avg Messages / Lead
17 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs231
2. Replied to opener12956%
3. Answered time Q5140%
4. Answered journey Q75147%
5. Answered income Q4459%
6. Financially qualified2250%
7. Booking link sent28127%
8. Call booked414%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@callantumai98↗ Open✅ BOOKED
@moseswilliams401↗ Open✅ BOOKED
@leo00700oel↗ Open✅ BOOKED
@chawlaraman2002↗ Open✅ BOOKED
@johnny.danceboss↗ Open⏳ PENDING
@kye__00↗ Open⏳ PENDING
@equal.n.opposite↗ Open⏳ PENDING
@antarohi143↗ Open⏳ PENDING
@vasstrent↗ Open⏳ PENDING
@henrysalta08↗ Open⏳ PENDING
@mitch_cecil↗ Open⏳ PENDING
@yonal_sen↗ Open⏳ PENDING
@jared._pr↗ Open⏳ PENDING
@tajsutcliffe↗ Open⏳ PENDING
@_.mohamed_10_↗ Open⏳ PENDING
@shurid______↗ Open⏳ PENDING
@oteneterangi↗ Open⏳ PENDING
@tab.ethamay↗ Open⏳ PENDING
@andiehollis_↗ Open⏳ PENDING
@james_curzonn↗ Open⏳ PENDING
@belkabeej↗ Open⏳ PENDING
@leon.mkala13↗ Open⏳ PENDING
@onuegbuchima↗ Open⏳ PENDING
@pap_solo2021↗ Open⏳ PENDING
@zactibaldo↗ Open⏳ PENDING
@keincaibmat↗ Open⏳ PENDING
@will_shaw18↗ Open⏳ PENDING
@deeski27↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers40 · 53%
Broke Beginners23 · 31%
Escape 9–5ers10 · 13%
Skeptical Skeptics2 · 3%
Key Insights

📊 Audience & Engagement

56% opener reply rate — best engagement of the period
Broke Beginners elevated at 31% — second-highest of the run
26.4 avg messages per lead — high conversation depth
Main bottleneck: Replied → Time Q (40%)

⚠️ Disqualification

17 DQ'd
Fin qual rate at 50% — income→qual gap widening
Cross-day carry: journey Q and link sent counts exceed same-day fin qual

📈 Funnel Performance

4 calls booked: @callantumai98, @moseswilliams401, @leo00700oel, @chawlaraman2002
14.3% booking rate links→calls (28 links sent)
2,350 messages sent — highest volume of the period
24 pending links — strong follow-up opportunity

💡 Action Items

24 pending booking links — prioritise follow-up today
Broke Beginners spike — check if audience source changed
Opener → Time Q is still the biggest conversion bottleneck
Methodology: All milestones (replied, Q's, booking) are attributed to the day the lead first messaged, regardless of when they completed each stage. Call booked = Calendly webhook or agent confirmation in chat (whichever fires first).
Executive Summary — April 23, 2026
202
New DMs
1,663
Messages Sent
3
Calls Booked
27.3%
Booking Rate (links → calls)
1.5%
Booking Rate (leads → calls)
24.7
Avg Messages / Lead
17 DQ'd
Disqualified (free course)
Revenue (0 purchases)
Funnel Stage Breakdown
StageCountRateProgress
1. New DMs202
2. Replied to opener9246%
3. Answered time Q3841%
4. Answered journey Q54142%
5. Answered income Q3157%
6. Financially qualified1239%
7. Booking link sent1192%
8. Call booked327%
Booking Link Sent — Follow-Up List
InstagramNinjo ConversationStatus
@hemi.joe_↗ Open✅ BOOKED
@jasperrobbins2↗ Open✅ BOOKED
@pxxtxxk↗ Open✅ BOOKED
@brian.lambo__↗ Open⏳ PENDING
@anbnan708↗ Open⏳ PENDING
@jakehooper758↗ Open⏳ PENDING
@mitchellwatts_↗ Open⏳ PENDING
@bajwapavan↗ Open⏳ PENDING
@fotuopule_ioane↗ Open⏳ PENDING
@kyle_fuller26↗ Open⏳ PENDING
@max.ht.krieg↗ Open⏳ PENDING
Buyer Persona Distribution
Freedom Sidehustlers30 · 56%
Broke Beginners19 · 35%
Skeptical Skeptics3 · 6%
Escape 9–5ers2 · 4%
Key Insights

📊 Audience & Engagement

56% Freedom Sidehustlers — solid core audience
Broke Beginners at 35% — highest of the entire period, trend rising
24.7 avg messages per lead — strong conversation depth
46% opener reply rate — slight dip vs Apr 22

⚠️ Disqualification

17 DQ'd
Fin qual rate dropped to 39% — lowest of the period
Income → qual gap widening, cross-day carry continues

📈 Funnel Performance

3 calls booked: @hemi.joe_, @jasperrobbins2, @pxxtxxk
27.3% booking rate links→calls — best conversion rate of the period
Lower volume: 202 DMs, day likely still active/incomplete
8 pending links to follow up

💡 Action Items

Follow up on 8 pending booking links immediately
Broke Beginners trend rising — investigate audience source
Fin qual bottleneck needs attention — 39% pass rate is a problem